{"id":98,"date":"2018-04-17T21:56:20","date_gmt":"2018-04-17T20:56:20","guid":{"rendered":"http:\/\/www.everythingmustbebeautiful.com\/?p=98"},"modified":"2018-06-11T17:07:30","modified_gmt":"2018-06-11T16:07:30","slug":"blah-blah-blah","status":"publish","type":"post","link":"http:\/\/www.everythingmustbebeautiful.com\/?p=98","title":{"rendered":"Blah blah blah"},"content":{"rendered":"<p>Euphemism and obfuscation<\/p>\n<p>The English language has undergone a dramatic transformation in recent years with the proliferation of social media. Neologisms, re-appropriated words, marketing jargon and pointless phrases creep into our everyday language in the time it takes for something to trend.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-124 alignleft\" src=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language.jpg\" alt=\"\" width=\"3307\" height=\"2480\" srcset=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language.jpg 3307w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language-300x225.jpg 300w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language-768x576.jpg 768w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language-1024x768.jpg 1024w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Liquid-language-52x39.jpg 52w\" sizes=\"(max-width: 3307px) 100vw, 3307px\" \/>Semantics and euphonies<\/p>\n<p>Politicians and others experienced in dealing with the media always avoid uttering the simple words Yes and No: the exact choice of words making all the difference in what you are held to later on down the line.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-143 alignleft\" src=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/From-yes-to-no.jpg\" alt=\"\" width=\"2480\" height=\"3307\" srcset=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/From-yes-to-no.jpg 2480w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/From-yes-to-no-225x300.jpg 225w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/From-yes-to-no-768x1024.jpg 768w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/From-yes-to-no-29x39.jpg 29w\" sizes=\"(max-width: 2480px) 100vw, 2480px\" \/><\/p>\n<p>I started noticing around London the use of couplet brand names for independent shops and coffee bars, presumably in a bid to infuse a sense of artisan heritage. I gathered as many together as I could think of and call them Collocating Couplets.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-130 alignleft\" src=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets.jpg\" alt=\"\" width=\"3308\" height=\"2481\" srcset=\"http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets.jpg 3308w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets-300x225.jpg 300w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets-768x576.jpg 768w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets-1024x768.jpg 1024w, http:\/\/www.everythingmustbebeautiful.com\/wp-content\/uploads\/2018\/04\/Collocating-couplets-52x39.jpg 52w\" sizes=\"(max-width: 3308px) 100vw, 3308px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euphemism and obfuscation The English language has undergone a dramatic transformation in recent years with the proliferation of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/posts\/98"}],"collection":[{"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98"}],"version-history":[{"count":16,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":532,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/posts\/98\/revisions\/532"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.everythingmustbebeautiful.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}